T-shirt+Business+Planning+-+Part+II

= Part II =

** WHAT WILL YOUR T-SHIRTS LOOK LIKE? ** Brainstorm a list of potential designs for a unique logo for the T-shirt. Do not just copy one from somewhere. The logo should be original and connected to the theme your team chose. Consider the following: What is the audience for your t-shirt? How can you expand it?


 * Graphic Artist/Designer will create the logo with input gathered from team members.
 * Optional: Use a computer program to design the logo.

** HOW MUCH WILL THE T-SHIRTS COST? ** Remember M.L. King’s 9th grade academy wants to make a profit of $1000 from the sale of T-shirts. Group members work together to write an equation to represent the revenue that will be generated from an unknown quantity of t-shirts sold. Consider the following: How can you reduce the costs for your shirts? How can you increase your profit margin?


 * Accountant/Business Leader will create 5 pricing schemes that result in $1000 profit by adjusting various factors such as the amount that your team will charge for the shirts and the number of shirts that need to be sold. Please display this information in a table and/or graph.
 * __ Optional: __ Create a computer spreadsheet that shows the cost, income, and profit for each of the pricing schemes.
 * __ Optional: __ Compare the pricing schemes to one or more of the other companies to make get the best price.

** HOW MUCH WILL YOU CHARGE FOR YOUR T-SHIRTS? ** As a group determine the actual sale price options for the t-shirts. For each of the pricing schemes that your Accountant/Business Leader created, the team writes an equation that represents how many t-shirts need to be sold to reach the break –even point, the point at which the cost and income are the same. Then, write an equation that represents how many t-shirts need to be sold to make a profit of $1000. Consider the following: Who would be able to afford your shirts? What is the ideal price for your shirt? How can you offer your shirts for this price without loosing money?


 * __Optional__: Research a t-shirt company that offers a different or better deal than the ones offered by the companies provided.
 * __Highly Recommended__: The actual company that will print the shirts for this competition is Moritz Embroidery, [] . Use the attached price list for [[file:Moritz Embroidery.rtf]] to recalculate your results as if you were the winning team. Graph the results for Moritz Embroidery using the options necessary for your t-shirt. Compare and contrast the results of all four companies. Make adjustments as necessary using Moritz Embroidery as your company of choice. The winning team(s) will be required to complete this portion of the activity.

** HOW WILL YOU SELL THE T-SHIRTS? ** As a group choose one of the pricing schemes and discuss your advertising strategy. Brainstorm advertising ideas.


 * Marketing/Advertising Specialist will create an advertisement that your team can post in the hallway promoting the sale of your t-shirt based on that price chosen. Make sure to include: a) the sale price for each t-shirt, b) where people should go to get the t-shirts, c) the reason you are selling the shirts, d) the logo your Graphic Artist/Designer created. The advertisement should be something that is ready to be printed and posted in the hallway, so check your grammar and spelling closely.
 * __ Optional: __ Use a computer program to develop the advertisement.
 * __ Optional: __ Develop additional advertising strategies and ideas to sell the t-shirts.
 * __ Highly Recommended __ : develop a complete advertising plan for a two week window for your business, including who will do what, when, where and how to get out the message about your t-shirt business. Determine any additional costs and recalculate your profits and sale price for the t-shirts as appropriate. Then develop an order form and means to collect funds from customers. Make sure to include a receipt for their purchase, how to return the product to the customer and any options that customers have to select from so that your orders are accurate. The winning team(s) will be required to complete this portion of the activity.


 * WANT A REAL SAMPLE?:** The day before presentations bring in a plain t-shirt the same color, cut and style as the one you hope to use for your design. Teams that submit a finalized electronic design in PDF format to Mrs.Quevedo@yahoo.com before 4pm the day before the presentations can have up to one design printed on a t-shirt to wear for the presentations the following day.